Workshop “Brand building with fair trade for businesses”

On November 22nd 2016, at Hanoi MoIT headquarter, the workshop “Branding with fair trade for businesses” was organized to help businesses in Hanoi area to build and develop brands with social responsibility. More than 60 representatives participated in the workshop including head and staffs from Economics Department at district levels, associations, producers, traders and exporters in Hanoi.

With the support of Vietnam Rural Industries Research and Development Institute, MoIT has invited Ms. Christine Gent – Director of World Fair Trade Organization Asia Division to introduce and exchange about fair trade and benefits in participating in fair trade, sharing success stories of fair trade certified organizations.

At the workshop, organizations who knew of fair trade showed their support for fair trade ideal, while other organizations showed interest despite their understanding of the length of time and the difficult characteristic of meeting criteria for being fair trade.

Here was a positive signal for the project in the coming time. The project will continue to promote fair trade to ministries and industries to create conditions to further fair trade cause, creating suitable conditions for market approach for fair trade products in Vietnam.

Hoi thao So cong thuong