In the framework of Project: Promoting fair trade in Vietnam, one of the important activities of the project is to promote for fair trade product in 5 sectors of coffee, tea, spices, cocoa, handicrafts. The project staffs have brought the products of companies which were supported by projects to fairs, events that were held in countries around the world.
Up to now, the promotion activities at the fair has been completed, the product was introduced at the specialized fair for each sector: coffee and cocoa were introduced at the event held in Lon Don – Britain on January 9/2016; pepper was introduced at the SIAL Paris fair – France on May 10/2016, tea was introduced at the Biofach fair – Germany and handicraft products were introduced in Ambiente – Germany in May 2/2017 and BIG-BIH fairs are held in Thailand in May 10/2016. These are all major events, attracting a lot of visitors to the booth. All the products of the companies had received the attention of customers.
Participation in the fair is the practical opportunities for enterprises to grasp the new trend of the world market, creating an environment favorable trade promotion for access, meeting directly the potential partners to promote the brand, searching market. Since then, the business can have strong comprehensive change through the development of fair trade products branded Vietnam in the process of international economic integration deepened, enhance the national competitiveness.