Craft Link was started in 1996 by international non – government organizations ( NGOs) interested in the production and sale of handicrafts as means of generating income for poor and marginalized people. While some people were benefiting from the new economy in Vietnam, many others were left behind. One approach to this problem involves handicraft projects that develop new skills, design new products, help organize products, and help organize people into production groups. Research shows that there are also many traditional handicraft producers who are having difficulty finding new markets within Vietnam’s changing economic system. Craft Link was formed to help these handicraft producers to find markets for their products.

In addition to Craft Link’s help in accessing new markets through our shops and bazaars, handicraft producers have requested assistance with new products design and business training in areas such as marketing, quality control, basic accounting, and price-setting. Our aim is to provide producers with the skills needed to create practical, high quality products, and to adapt designs to market changes.

Craft Link Activities :

Project activities

Craft Link carries out many development projects to support its target artisan groups all over Vietnam. Each project lasts for at least two years. Trainings provided to the artisans during the project period include:

– Trainings in management skills

– Trainings in book-keeping, costing and pricing

– Trainings in design

– Trainings in product development and product final finishing

– Trainings in marketing

– Trainings in quality control

Business activities

– Retail: Craft Link has three retail shops in Hanoi

– Wholesale : Craft Link sells wholesale to many other shops in Vietnam

– Export : Craft Link exports products to many countries in the world

Promotional activities:

– Trade fairs: Craft Link attends International trade fairs to introduce new products to customers, and find new markets for the artisans.

– Handicraft Bazaars: Once a year, Craft Link organizes its traditional Handicraft Bazaar in Hanoi. This is a special event in which Craft Link introduces it artisans directly to other customers and visitors. On this occasion, the artisans have the chance to sell products directly and learn more about market trend from customers. And customers have a chance to meet directly the artisans and learn more about their culture.

– Small exhibitions: From time to time, Craft Link organizes small exhibitions on Ethnic tradition to showcase the Ethnic groups working in Craft Link projects and their traditional culture. This is to help raising awareness of the public about the Ethnic tradition, and also help the artisans being empowered, proud of their culture value.